Ausmed backs the billion dollar business of educating nurses

7 May 2014

AusmedonthegoWho cares for the carers? Who looks after Australia’s 350,000+ nurses and midwives – the profession Australians rate as the most trusted? 

Ausmed, a pioneer of online continuing professional education for Australian nurses, will express its support by streaming 168 hours of free nursing lectures via the Ausmed On-the-Go app, starting on International Nurses Day (IND), 12 May.

The free app has become a popular tool for nurses who are required to complete the mandatory 20 or more Continuing Professional Development (CPD) hours required every year to maintain their eligibility to practise their profession in Australia.

Daily downloads of Ausmed On-the-Go have exceeded expectations since it was launched in January this year, and the installation figures continue to rise.

It’s the latest addition to Ausmed Education’s  innovative learning suite for the largest workforce segment of Australia’s $135 billion healthcare system.

Ausmed has been responding to nurses’ educational needs for nearly three decades.

It has transitioned successfully from a printed textbook publisher to an online resources innovator in sync with the development of today’s tech-savvy nursing workforce, while securing a local slice of the estimated US$100 billion spent globally on health professionals’ education each year.

Ausmed founder and CEO Cynthea Wellings said the new app was designed to help nurses access CPD anywhere and at any time, regardless of their shifts and other commitments.

“This year’s theme for International Nurses Day is ‘Nurses: A Force for Change – A vital resource for health’, and the International Council of Nurses has identified education as a fundamental source of empowerment for nurses to effect change, and improve patient care,” Ms Wellings said.

“While education-boosted productivity is an economic goal for many industry sectors, the nursing profession has particular challenges, like trying to achieve work-life balance with the added pressures of shift work, chronic staff shortages and compulsory CPD commitments.

“That’s why Ausmed supports nurses with technology-based, flexible options for keeping up their professional education. We help them with access to resources and with documenting their training to meet the minimum requirements set by theNursing and Midwifery Board of Australia.

“With nurses committed to such high standards, it’s no wonder the Roy Morgan poll finds them to be the most trustworthy profession, year on year.”

Board registrations are due for renewal on 31 May, so the deadline is looming for nurses and midwives to ensure their CPD documentation is up to date. The offer of free access to lectures for the week starting on IND is a timely gift as well as a genuine gesture to celebrate worldwide awareness of nurses.

Ausmed launched Australia’s first web-based tool for organising nursing CPD in 2010. Its online Learning Centre was also the first Australian organisation to be accredited by the American Nurses Credentialing Center (ANCC), a subsidiary of the powerful American Nurses Association – positioning Ausmed well for export markets.

Ms Wellings said the complimentary access to 240+ lectures via the Ausmed On-the-Go app for IND demonstrated the company’s commitment to improving patient care through education and technology.

“We’re a team of highly motivated nursing and technology professionals designing learning experiences that are interesting, practical, evidence-based and relevant.

“With the Ausmed On-the-Go app we’re now able to make it even easier for nurses and midwives to meet their CPD training and documentation requirements every year, and keep up to date with the latest patient care standards,” Ms Wellings said.

Media contacts:
Ausmed – Cynthea Wellings  (03) 9326 8101
Presence Communications – Leanne Wyvill 0439 53 43 55

About Ausmed Education
Ausmed Education is a nursing education and technology company based in Melbourne, Australia. Since its inception in 1987, the company has provided high quality and relevant educational resources for nurses and midwives to enhance the art and science of their practice. The fundamental purpose of Ausmed Education is to improve patient care through professional educational activities. These include face-to-face as well as technology-based continuing professional development.

Working with and for nursing professionals, Ausmed’s software engineers and digital content teams develop unique and innovative learning experiences that impart the latest evidence-based information and skills, to ensure the best learning experience and, ultimately, to encourage best patient care outcomes. Options for learning include video-learning activities; nursing lectures; ebooks; conferences and seminars.

The ‘Ausmed On the Go’ App enables nurses to access lectures anywhere, anytime. Combined with Ausmed’s online CPD Organiser, the app helps nurses plan, document and evaluate their mandatory CPD programs. This is essential for nurses to meet Australian regulation requirements. The Ausmed Education Learning Centre – an online platform – was the first Australian entity to be accredited (with distinction) by the prestigious American Nurses Credentialing Center’s Commission of Accreditation (ANCC), a subsidiary of the powerful American Nurses Association.