What is PR and how can I use it to boost my business?
This interactive workshop explains what Public Relations entails – from press releases to professional relationships – and how businesses can include PR tactics successfully in their marketing mix.
Business owners and managers participating in this workshop will gain:
- A clear understanding of what the media considers ‘newsworthy’
- Basic skills in media release writing
- Increased awareness of the range of PR strategies they can use, even with shoestring budgets