What’s all the fuss about and why should I bother?
This interactive session explains what content marketing means for businesses and suggests tactics for creating, compiling and curating rich content that adds value to each customer’s experience of your brand and business.
Business owners and managers participating in this workshop will gain:
- A better understanding of the difference rich content can make to brand awareness and loyalty
- Tips on how to include blogs, video, images, etc. to their existing customer communications
- Ideas for finding the time and inspiration to generate quality content