14 June 2015
I’m often asked what’s the difference between various communication disciplines. I like to offer this updated ‘oldie-but-a-goldie’ explanation:
You see a gorgeous girl at a party…
You go up to her and say, “I’m a great lover.” That’s Direct Marketing.
One of your friends goes up to her and pointing at you says, “He’s a great lover.” That’s Advertising.
You get up, straighten your tie, walk over to her and pour her a drink. You open the door for her, carry her bag, offer her a ride, and then say, “By the way, I’m a great lover.” That’s Public Relations.
You go up to her and get her contact details. The next day you call and say “I’m a great lover.” And follow it up with an email. That’s Telemarketing and E-marketing.
You take a selfie with her then post it on face book with the caption “Great Lovers” and tweet about it. That’s Social Media Marketing.
The next day you write about meeting/encountering/talking to her/that girl/bride-to-be/ and what that means to you/yourself/hunk/Channing Tatum, draw a diagram with funky fonts and illustrated images, and turn the experience into a video clip called “I’m a great lover”. That’s Content Marketing.
She walks up to you and says, “I hear you’re a great lover.” That’s Brand Recognition!